Information We Collect

• Identity & contact: name, email address, phone number, date of birth, mailing address
• Health & medical: medical history disclosed on dive medical forms (used solely to assess dive fitness)
• Training records: course enrollments, certifications, completion dates, instructor notes
• Payment information: billing data processed by Stripe; we do not store full card numbers
• Usage data: pages visited, features used, device type, browser (via PostHog and Google Analytics)
• Communications: messages you send us, form submissions, SMS opt-in records

How We Use Your Information

• Provide and manage dive training, certifications, rentals, and retail services
• Process enrollments, payments, and refunds
• Send appointment reminders, course updates, and safety notices via SMS and email
• Improve our website and platform through aggregate analytics
• Comply with applicable law and certification agency requirements

Analytics: No Advertising

We use PostHog and Google Analytics to understand how visitors use our site. This data is used exclusively for product improvement. We do not sell your data, share it with data brokers, or use it for targeted advertising.

Data Sharing

We share personal data only with service providers necessary to operate our business (e.g., Stripe for payments, Twilio for SMS, Resend for email). We do not sell personal data. Certification records may be shared with issuing agencies (e.g., SSI) as required for certification.

Data Retention

We retain your data as long as necessary to fulfill the purposes above or as required by law. Certification and liability records are retained per industry and legal standards. You may request deletion of non-required data by contacting us.

Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or export your personal data. To exercise these rights, contact us at info@marsscuba.com.